Creating Shared Value: How Nestlé achieved it in Moga, India

Asit K. Biswas and Andrea Lucia Biswas Tortajada

BUSINESS ECONOMICS | February 1, 2016

Can business and society work together to foster each other’s prosperity? Those who believe so tend to espouse corporate social responsibility (CSR). But critics say many CSR activities are superficial public relation activities and that a company’s primary purpose is to serve the interests of its shareholders. Indeed, Nobel Prize winner Milton Friedman once said that the only social responsibility of business is to increase profits.

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