Asit K. Biswas and Andrea Lucia Biswas Tortajada | Business Economics, 2016
Some big companies and business leaders have managed to bridge the divide by developing sector, company and location-specific models to contribute to good shareholder returns and concurrently ensure the prosperity of the community in which they operate. This form of CSR has a catchy new name: CSV or “creating shared value”.
This article is based on the book “Creating Shared Value: Impacts of Nestlé in Moga, India”, Springer, Berlin, 2014.